Finally I created a name I liked and bought a domain. I started contacting numerous companies in Australia that supply merchandise.

I finally had the logo so I was ready to go ahead with the merchandise. However, after all of my meetings and calls with suppliers, I couldn’t find what I wanted. I didn´t want to order items in bulk before seeing samples first and testing everything so there was a lot of back and forth: ordering, producing, waiting, receiving, trying, sweating, washing, and making adjustments and improvements. Apart from the fact COVID slowed down everything, I had such a busy period of time as I was always outdoors with my clients from early mornings to late nights coaching. Gyms and indoor places had to close so the outdoor demand was huge and I wanted to help people. This is what I do, coaching.

I decided to deal directly with manufacturers overseas to get exactly what I wanted. This was a bigger challenge than I thought, in fact it was one of the biggest challenges of my life! All of a sudden I had two jobs: full time coaching with a very busy schedule and spending all of my free time working on my new brand and merchandise.

I spent a lot of my savings on ordering more and more samples, testing more than 100 different fabrics, personalising products and shipping. Again, I never ordered in bulk until I tried many samples and created exactly what I wanted.

In order to manage the number of items I was producing with the various manufacturers, every time I made any modifications to my sample of products, I prepared detailed reports with photos, measurements and comments.

There were moments when I thought it was too much for me. Too many manufacturers and suppliers to deal with every day, so much to learn on a daily basis. My home was filled with papers and merchandise samples everywhere - working, testing, sweating, washing products all the time whilst also working on a new website and organising photo sessions of my merchandise.

If I wasn’t busy enough, just before the launch I also managed to run the London Marathon and visit my family in Spain who I had not seen in several years!